UX/UI
UX Design Research
Alden Image has created transformative custom-tailored UX solutions for some of America’s largest brands, using data-driven design to improve productivity, communication, efficiency, and sales. We have created stellar user experiences for consumers, sales/corporate staffs, e-commerce and self-service tools, training and more.
OUR APPROACH TO UX/UI DESIGN
The best user experiences are a combination of art and science. At Alden, we know that optimal UX solutions emerge from a careful process of data-driven research, planning, development and user testing, and an ongoing empathy for the end user’s experience.
Key components of UX research:
- Process analysis and reengineering
- Assessments and benchmarking
- Design comps and UI prototyping
- User testing and analysis
- Business intelligence models and KPIs
Design Comps and UI Prototyping
Before starting UX development, we begin with a discovery period of data-based research about target users, current processes, and development goals. Organizations that don’t thoroughly understand their users before they start designing find themselves constantly having to rebuild and redevelop.
We make the process easy for our clients. Early on, we create an experience design map that lays out a project’s research, design, and testing elements. We enhance this process with visual interface design (UI prototyping) and design comps. We then provide clients with an exact visual representation of planned features and flow in a clickable prototype. When we go into full development, we have approved wireframes, wireflows, and information architecture.
User Testing
These days, consumers are accustomed to sophisticated UX design, so user testing is more important than ever to deliver a seamless, high-quality experience. Unexpected issues can emerge that are far easier to fix before full deployment. At Alden Image, our data-driven design technology and testing process illuminates sources of problems and provide ongoing guidance to maintain and improve the user experience.
Analytics
Discover how custom-tailored UX solutions will benefit your business.
Our team has transformed some of America’s biggest brands by employing the latest technologies to improve productivity, communication, efficiency, and most importantly, save time and money.
UX Design Research
At Alden, we believe that the best User Experiences come from a strategic balance of art and science. Over the past decade, we’ve studied these trends and understand how to best achieve stellar user experiences that are backed by relative data and key human behaviors.
Often, we see organizations question conducting proper user research, preliminary to building their UX development.
Unfortunately, those that don’t thoroughly understand their consumers before they start designing often find themselves having to constantly rebuild and redevelop.
Key Components of UX research:
– Sales Process Analysis and Reeingineering
– Field Assessments and Benchmarking
– Design Comps and UI prototyping
– User Testing and Analysis
– Business Intelligence Model and KPIs
Design Comps and UI Prototyping
Our UX project flows generally start with a strategic discovery. In this discovery, our team creates an experience design map which will showcase the respected elements of the projects research, design, and strategy. We then enhance this process with actual visual interface design (aka UI prototyping & design comps)
The goal is to provide our clients with a visual representation of features and the overall flow by utilizing wireframes. As any UX design agency, we execute our solutions into a format that is best for how customers think and visually digest information. Allowing a seamless experience where our clients will be provided with a clickable prototype to help gain alignment across all team members.
Deliverables: Wireframes, Wireflow, Information Architecture, and Clickable Prototype
User Testing
The importance of User Testing for enterprise UX efficiency is in high demand and low supply. In 2019, most consumers are already accustomed to a generally high level of UX design and this is something important that enterprises need to continue to employ.
By participating in user testing, organizations learn more about unexpected issues, bugs, and preferences before rolling out into full launch. This allows enterprises to move beyond initial assumptions and see their product in their customers clear “real-life” interpretation.
Our data-driven design technology will illuminate any sources of confusion and provide specific guidance on how to improve the overall user experience of the project.
Analytics (list analytics types for UX)
Discover how custom-tailored UX solutions will benefit your business.
Our team has transformed some of America’s biggest brands by employing these latest technologies that improve productivity, communication, efficiency, and most importantly, time and money.